Must-Read for Zalo Business Users: Differences Between OA and

Zalo Personal Account vs OA Business Account

Personal Account

• Used for personal social communication
• Free to register and use
• Features: messaging, calls, social feed

OA Business Account

• Used for business operations and customer service
• Requires business verification
• Features: bulk push, auto-reply, data dashboard
• Various packages available

How to Choose

• Individual users: Register a personal account
• Businesses or merchants: Must register an OA account